Elegance, prestige, beauty. These are the style notes describing Euroflora for over 50 years. The most spectacular European flower show returns, in 2021, to the Parchi and Musei di Nervi, in Genoa to give visitors a unique experience. The great protagonist is nature in all its forms. Examples of magnificent colours, audacious floral geometry, works of art and exotic charm in an evocative context of great historical and landscape value. Euroflora 2021 will be a voyage of rare beauty, where surprise and marvel will accompany visitors through enchanted gardens and breath-taking views of the sea.
50 years of extraordinary beauty, edition after edition. A poetic voyage which began in 1966. An enchanting show dedicated to flowers and plants inspired by the most famous floralies in the world like Gand, Nantes and Budapest. Sharing the story of the international plant and flower show, which has now reached its XII edition.
Euroflora is waiting for you in Genoa in the marvellous setting of the Parchi and Musei di Nervi. The XII international exhibition of the flower and ornamental plant will be open from 24 April to 9 May 2021. We are preparing a new, magical edition, full of new fascinating ideas. Genoa, with its marvels and sea views, illuminated by the sun, will be the setting for this unique event.
Have you ever thought of exhibiting at Euroflora? There are at least five good reasons to participate in the 2021 edition! Euroflora is an international showcase, those taking part enjoy exceptional visibility, it is glamorous, dictates styles and trends in floriculture, and it offers the opportunity to take part in prestigious competitions and meet industry buyers.
It is a city to be lived, full of charm and history which, for the occasion, will host events and initiatives tied to the event. La Superba will fill its streets with the most colourful flowers to give Euroflora visitors an unforgettable scenario. There will will be many opportunities to discover the city in these spring days kissed by the sun and the sea breeze. From the enchanting Porto Antico, with its sunsets on the sea, the Palazzi dei Rolli, a World Heritage site, the authentic caruggi and historical villas, to the unmistakable flavours of traditional Ligurian cuisine.
The biggest park overlooking the sea in the Mediterranean. While visiting Euroflora 2021 you can immerse yourself in this extraordinary setting, where nature and the sea are the absolute protagonists.
Extraordinary museums with a timeless appeal, ambassadors of art and culture where beautiful floral compositions can be admired alongside the collections and temporary exhibits.
Enchantment and poetry. One of the most beautiful panoramic areas in Italy, an evocative promenade along the sea two kilometres long, along which you can enjoy the views of the cliffs bathed by the waves.
The charm of extraordinary specimens, of rare collections and ideas for using greenery in a city setting, sustainable and tied to specific territories, inserted harmoniously in scenographic design, will be the style of this 12th edition. From works of land art to the great technical and aesthetic competitions, the surprising water play and the rare specimens on display, every aspect of Euroflora will gift to adults and children an unforgettable experience, to fully enjoy.
Euroflora, already recognised by international industry bodies, is the most authoritative showcase for floriculture, landscape architects, Italian regions and cities, industry entrepreneurs and foreign countries. The XII edition has obtained the prestigious praise of AIPH, the International Association of Horticultural Producers, and is included in the calendar of the most important world events dedicated to floriculture. Since 1966 – the year of the first edition – to the present 6,770 exhibitors from all around the world have taken part in Euroflora. In eleven editions, over 5.5 million visitors have come to the event and over 6,300 technical and aesthetic competitions have taken place in which thousands of flower growers and nurseries have taken part.
Respect for nature and the environment, the promotion of biodiversity, the protection of the landscape and sustainability are the essential values which are advocated by Euroflora. In the magnificent context of the Parchi di Nervi the relationship between humans and nature becomes a responsibility that needs to be cultivated and honed edition after edition, animated by the desire to be in perfect synergy with our most precious heritage: our Planet.