BUY TICKETS

Nature takes its space.

GENOA: 24th APRIL – 4th MAY

BUY TICKETS

XIII INTERNATIONAL EXHIBITION OF THE
FLOWER AND THE ORNAMENTAL PLANT

PROFESSIONAL OPERATORS DAY

28 APRIL

PRESS ACCREDITATION AREA

WATCH THE NEW SPOT
EUROFLORA 2025

NEWS

Two Weekends of Rolli Days in Genoa for Euroflora

Getting to Genoa is Easy with Euroflora

EUROFLORA 4.0: ADVANCED TECHNOLOGY IN HORTICULTURAL INNOVATION

Davis Cup and Billie Jean King Cup Trophies to Dazzle at Euroflora: A Must-See for Tennis Enthusiasts

Euroflora 2025 is a spectacular program of events held across four arenas dedicated to the general public.

THE ART OF BONSAI: JAPAN TO HIGHLIGHT EUROFLORA 2025

EUROFLORA – LIGURIA: THE GREAT BEAUTY!

THE ORIGINAL MIRADOR BY ANVE AT EUROFLORA

THE ONLY MAGIC OF “PROFUMATISSIME ROSES” AND THE ROSE OF GENOA

AT EUROFLORA 2025, THE EGYPTIAN MUSEUM OF TURIN

SPONSORS BETWEEN CONFIRMATIONS AND NEW ENTRIES IN THE NAME OF SUSTAINABILITY

THE FLORICULTURE AND NURSERY SECTOR IS WORTH MORE THAN 3 BILLION EUROS

ANVE TO UNVEIL LONG-AWAITED INDUSTRY REPORT AT EUROFLORA!

EUROFLORA,
THE STORY

From Grace Kelly to today

More than 50 years of extraordinary beauty, edition after edition. A poetic journey that began in 1966. An enchanting exhibition dedicated to flowers and plants that takes inspiration from the world’s most famous floralies such as Ghent, Nantes and Budapest. The International Flower and Ornamental Plant Show, now in its 13th edition, tells its story.

2025 /

Nature takes its space

2022 /

A world of rare beauty

All the flowers of the world

Over 600 competitions

1976 /

International prestige

1971 /

Increased participation

1966 /

The first edition

Almost sixty years
and not feeling it

From April 24 to May 4, 2025, the magic of Euroflora will unleash itself in the new Levante Waterfront in Genoa.

Now in its 13th edition, Euroflora is the International Exhibition of Plants and Flowers, the only Italian event among the European floralies recognized by AIPH – International Association of Horticultural Producers.

Read the story of Euroflora here

Euroflora is an experience
to be lived, for everyone

After the 2018 and 2022 editions in the Parks and Museums of Nervi, Euroflora returns to its original location, the former trade fair district, the subject of a major urban regeneration project designed by the architect Renzo Piano.

It will be a Euroflora regenerated in its spaces, forms and contents.

The protagonists have always been plants and flowers from every corner of Italy and the world.
But there will also be space for new trends in garden design, and the most innovative solutions in terms of energy saving and environmental sustainability.