Entering the pantheon of floriculture requires ambition and international recognition.
On 27 August 1965, from Brussels, Emile Debroise, president of the A.I.P.H., (Associazione internazionale dei floricoltori), authorised the event. Euroflora officially entered the shortlist of the most famous international floralies.
From 1966 to the present there have been over 6,300 competitions in Euroflora. Edition after edition, flower growers, plant nurseries, horticulturalists, fruit cultivators, florists, flower arrangers, Italian and foreign landscape architects have challenged each other displays of beauty, technical skill and creativity in what have now become, for all intents and purposes, the Green Olympics.