ARS URBANA – EUROFLORA 2025 LAUNCHES ITS DESIGNER COMPETITION

Innovation and creativity in landscape architecture and design will be in the limelight at the Show, with a theme competition targeted at landscape architects and designers, architects, agronomists, naturalists, engineers, garden designers, and gardeners of all nationalities.

The number of available exhibition areas has been doubled compared to the previous edition, and 20 projects are going to be selected – 10 among under-30 and 10 among over-30 participants. During the last few editions of Euroflora, the designer competition was a precious stage for creative avant-guards and the most innovative landscaping solutions.

The organizers – Porto Antico di Genova Spa – are aiming to shortlist pleasing and sustainable landscaping projects representing the Show’s overarching theme, Rebirth, by exploring the relationship between art and landscape, which is the topic at the very heart of the project by architect Matteo Fraschini, Urges – Gruppo Valagussa.

Thanks to the larger exhibition areas Euroflora can now rely on in Genoa’s new Eastern Waterfront, the number of projects taking part in the competition has also been doubled: there will be twenty overall – ten in the Over-30 and ten in the Under-30 categories. 

The total prize fund is €20,000. The first three projects in each category will be awarded.