EUROFLORA 2025, BACK TO THE FUTURE

The 13^ International Plant and flower Exhibition will be held in Genoa’s new Eastern Waterfront district

‘Rebirth’ will be the watchword

Euroflora: 60 years and counting (the first edition was held in 1966)! Euroflora is the only Italian plant and flower show among those recognised in Europe by AIPH – International Association of Horticultural Producers. From 24 April to 4 May 2025, Genoa will once more be pervaded by its magic. The event is organised by Porto Antico di Genova Spa in cooperation with Genoa Municipality, the Liguria Region, and Genoa’s Chamber of Commerce. Following the 2018 and 2022 editions held in the Parks and Museums of Nervi, in 2025 Euroflora will be back to its original venue, the former fair and exhibition centre, which is currently undergoing extensive urban regeneration works based on a project by Genoa-born architect Renzo Piano. Participation in the flower show is open to individual companies as well as Italian and foreign production districts, regional collectives, municipalities (which are currently making considerable investments to reclaim urban green spaces, also meant as places that enhance social interactions), institutional bodies, universities, professional schools and research centres, designers and master florists.