The 2025 edition of Euroflora boasts numerous new features. One notable addition is the recreation of an ancient Egyptian pleasure garden, dating back to the New Kingdom (1539-1076 BC). This project, a collaboration with the Egyptian Museum of Turin, is the result of an archaeobotanical study focusing on landscape, gardens, and orchards in ancient Egypt, initiated in 2022 and curated by a team of distinguished Egyptologists.
The central theme of Euroflora 2025, “rebirth,” resonates perfectly with wehem mesut, a core concept in ancient Egyptian culture signifying “new birth” or “new beginning.”
Other highlights include the participation of the Cinque Terre National Park, the Carabinieri Biodiversity Department, and a remarkable presence by the Italian Institute of Technology. The institute will showcase cutting-edge technologies developed in the fields of agriculture 4.0, sustainability, and bio-inspired technologies based on plants and seeds.
For the first time, Euroflora will welcome Bhutan, the only country in the world that uses the Gross National Happiness (GNH) index instead of GDP to measure its progress. This small kingdom in the Eastern Himalayas, with a long-standing commitment to environmental sustainability, has the rare blue poppy as its national flower and the cypress as its national tree.
