Following the positive experience of 2022, collaboration with the ICE Agency is intensifying.
As part of its mission, the ICE Agency supports Italian floriculture with a transversal promotion focused on our companies.
Support for internationalization will continue to be implemented together with the sector’s stakeholders, combining traditional initiatives such as fairs and incoming events with others of a more innovative nature.
Over 60 top buyers from mature markets, Eastern Europe, the Adriatic region, and the Middle East will represent the international delegation, focusing on the variety of origins and the quality of profiles.
All of this will be accompanied by a vertical communication campaign in the main target countries, combining offline with online and focusing on inbound actions for an effective and complete strategic mix.
On Monday, April 28, accredited professional operators will have free access to the event and will have dedicated spaces available for meetings.
