THE ROLE OF FLOWER SHOWS AND EXPOS IN THE INTERNATIONAL SCENARIO 

From 1960 to date, AIPH, the International Association of Horticultural Producers, has approved over 50 international horticultural shows. These events, held all over the world, have been visited by tens of millions people and attended by leading floriculturists and nursery gardeners from across the globe. In an increasingly urbanised planet tackling climate change, Expos highlight that plants and natural landscapes can help cities adapt to change and remain liveable in the future. Every Expo is dedicated to a specific topic and is meant to hand down a carefully-chosen heritage. Expos can play a role in the regeneration of whole city districts, creating parks and radically changing the way people enjoy and interact with nature. Euroflora has always significantly contributed to the development of international horticultural shows and has become globally popular for its original trend-setting exhibits and its commitment to pursuing AIPH’s goals as ‘the world’s champion for the power of plants’. “AIPH is proud of having approved Euroflora 2025 – declared AIPH President, Leonardo Capitanio, and can’t wait to see it flourish even more in the future”.