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Following the success of 2022, Euroflora’s cooperation with Agenzia ICE (Italian Trade & Investment Agency) will grow stronger in 2025, welcoming over 60 top buyers from mature markets, Eastern Europe, the Adriatic region and the Middle East, plus a vertical marketing campaign in the main target countries.

Following the precious suggestions received from professional associations, for the first time in the Show’s history, on Monday 28 April accredited professional operators will get free access to the Show and have available dedicated areas for business meetings.